JA PreventNCD Webinar: Tracking Harmful Marketing in the Digital Age скачать в хорошем качестве

JA PreventNCD Webinar: Tracking Harmful Marketing in the Digital Age

Recording of the JA PreventNCD webinar “Tracking Harmful Marketing in the Digital Age” (11:00–12:30 CET), organized by the team working on Regulation and Taxation (WP5) in the JA PreventNDC. The session explores how to monitor unhealthy food and beverage marketing in digital environments, including: Methods and findings from the CLICKBITE study (Ireland), covering exposure assessment and advertiser perspectives Practical applications of AI through the KidAd App to map marketing targeted at children (Belgium) A closing reflection on the EU Digital Services Act (DSA) and its role in creating safer digital spaces Speakers Maria João Gregório (Directorate-General of Health, Portugal) Magdalena Muc (The Open University, UK) Mimi Tatlow-Golden (The Open University, UK) Charlotte Juton & Nora Lorenzo i Sunyer (Sciensano, Belgium) Catherine Armitage (European Commission) This webinar is intended for policymakers, public health professionals, and stakeholders working on digital marketing regulation, child health protection, and NCD prevention.