Balancing Personalization and Privacy in Digital Ads скачать в хорошем качестве

Balancing Personalization and Privacy in Digital Ads

[SPONSORED] If your ads are getting ignored, the problem might not be relevance or frequency. It might be trust. Over-personalization in healthcare can easily crosses the line of trust. Restraint is key. In this conversation, Rob Janes, Head of Product at AdButler, breaks down why “creepy personalization” is quietly undermining healthcare marketing performance. From clinician networks to digital health platforms, he shares what actually improves engagement, how consent changes the equation, and why fewer ads often outperform more aggressive strategies. Where do you draw the line between relevance and intrusion in healthcare marketing? Drop your thoughts in the comments. We’re curious how you’re navigating it. 🔔 Subscribe for more great healthcare marketing & patient experience interviews Learn more about AdButler at https://www.adbutler.com Find more healthcare marketing, PR, and patient experience stories at https://swaay.health --------- ⏰ Jump to the Moments That Matter 1:04 – Why Healthcare Audiences Have Become Ad Blind 3:51 – An Incredible 2% Improvement in CTR 5:10 – Why Showing Fewer Ads Can Drive More Clicks 11:09 – “No Creepy Personalization” Explained 18:16 – Why the Best Ads Feel Like Product Features 21:11 – How Bad Ad Experiences Break Trust Fast #healthcaremarketing #hcmktg #healthcareadvertising #SwaayHealth