How to kill a brand | Kunal Jeswani | TEDxPaldi скачать в хорошем качестве

How to kill a brand | Kunal Jeswani | TEDxPaldi

In his talk, Kunal Jeswani, a veteran marketer, talks about the things that kill a brand. Drawing a unique parallel with first-dates, he talk about what a business should focus on while building its brand. Kunal Jeswani has spent over two decades in the communications business working with a range of clients. He has also worked on the launch of the Indian Premier League (IPL) for the BCCI; led the South Asia Cricket Boards' bid for the 2011 ICC Cricket World Cup, and worked on the iconic global tourism campaign for Rajasthan Tourism. Kunal has been with Ogilvy since 2005 and has worked across the company's Advertising and Digital businesses. His previous role was Chief Digital Officer, Ogilvy India, and he continues to be focused on growing Ogilvy’s digital footprint in India. His passions, outside of work, include scuba diving and origami. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx