EP 262 Culture Building: How to Create a Retreat Experience That People Come Back To with Nathan ... скачать в хорошем качестве

EP 262 Culture Building: How to Create a Retreat Experience That People Come Back To with Nathan ...

Most retreat leaders focus on the itinerary. But what makes guests come back year after year isn't the schedule - it's the culture. In this episode, Shannon is joined by leadership expert and culture strategist Nathan Jamail (whom she is biased to say is amazing) to break down how retreat leaders can intentionally build culture instead of just planning programming. They discuss: • How culture impacts everything • How to create loyalty beyond a single event • Alumni communities that actually stay engaged • Setting customer experience standards • Why some retreats create raving fans - and others don't If you want recurring revenue, repeat guests, and long-term brand equity, this episode will shift how you think about your retreat business. Recorded in our new studio space in Austin - and available on YouTube as well. What You'll Learn • Why itinerary doesn't equal experience • The role leadership energy plays in culture • How to design belonging - not just activities • How to turn one-time guests into long-term community • The operational standards behind unforgettable retreats Key Takeaways • Culture is what people feel, not what's printed on the schedule. • Loyalty is built intentionally, not accidentally. • Clear standards create consistency and trust. • Raving fans are the result of alignment and leadership - not luck. • Retreat businesses that scale focus on community, not just events. Watch on YouTube This episode was recorded in our new Austin studio space. You can now watch the full conversation on YouTube. Subscribe: Learn more about Nathan: https://nathanjamail.com/ Join Nathan and Shannon at the Forum: https://luxuryinbusinessretreats.myka... The Retreat Leaders Podcast Resources and Links: • Learn to Host Retreats (https://theretreatleadersplaybook.com/) • Join our private Facebook Group (  / leadretreats  ) • Top 5 Marketing Tools Free Guide (https://mailchi.mp/7d78cb77571c/hosti...) • Get your legal docs for retreats (https://lddy.no/1la03) • Join Shannon in Denver at the Retreat Industry Forum (https://luxuryinbusinessretreats.myka...) • Join our LinkedIn Group (  / 14584477  ) • Apply to be a guest on our show (https://docs.google.com/forms/d/e/1FA...) Thanks for tuning into the Retreat Leaders Podcast. Remember to subscribe for more insightful episodes, and visit our website for additional resources. Let's create a vibrant retreat community together! Subscribe: Apple Podcast (https://podcasts.apple.com/us/podcast...) | Google Podcast (https://podcasts.google.com/?feed=aHR...) | Spotify (https://open.spotify.com/show/5p3Rpdu...) _____ TIMESTAMPS Defining Culture in Organizations (00:02:04) Nathan explains what culture means, using energy, attitudes, beliefs, and the thermostat analogy. Mandating Culture & Event Laws (00:03:00) Discussion on the importance of setting clear cultural expectations and event "laws" for retreats. Authenticity & Alignment in Retreats (00:04:43) Shannon and Nathan discuss the need for alignment between retreat leaders and attendees, especially for international retreats. The Dangers of Misalignment (00:05:47) Exploring how misaligned guests can negatively impact the retreat atmosphere and culture. Marketing to the Right People (00:07:13) Emphasizing the importance of targeted marketing and being clear about who the retreat is and isn't for. Gratitude and Team Culture (00:08:25) Lighthearted discussion about gratitude within their team, referencing team members Josh, Lily, and Sharon. The Cost of Keeping Misaligned People (00:09:12) Nathan explains why keeping misaligned people (for fear of loss) damages culture in both business and retreats. Quality Over Quantity: Pricing & Numbers (00:10:21) Debate on charging more for fewer, better-aligned attendees versus filling retreats with anyone. Hiring & Team Alignment (00:15:04) Common mistakes in hiring misaligned team members and the impact on guest experience. The Air...