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⭐️ Get More Google Reviews On Autopilot — Start Free Today: https://link.reviewharvest.com/yt 🧲 Join our free community for 1-on-1 help getting more customers on Google: https://www.skool.com/10-minute-marke... In this episode of the Built Local Podcast, Clay Lawrence sits down with Gage Lake, a marketer who has helped exterior cleaning companies generate over $9 million in revenue using Facebook ads. Together, they break down why most pressure washing and exterior cleaning ads fail, and what actually works in 2026 and beyond. Gage explains why content quality beats ad hacks, why discounts attract the wrong customers, and what types of videos instantly build trust and position a company as the premium option in their market. Clay also connects the dots to how local businesses win long-term, including the role of reputation, reviews, and filtering for better clients. This conversation is packed with actionable strategies for exterior cleaning owners who want more leads, better customers, and a stronger brand that stands out in a crowded market. Check out Gage Lake's socials: / @gagelake / gage.lake.899213 https://www.gmlmedia.com/ 🔥 What This Episode Covers • The #1 Facebook ad mistake exterior cleaning companies make • Why “before and after” ads usually flop • Why discounts attract low-quality customers • How to create content that resonates with real people • The 4 easiest content types to film that build trust fast • What matters most post-Andromeda: creative vs campaign setup • How to position your company for higher-end neighborhoods • Why content is no longer optional in 2026 • The mindset and fundamentals for owners just getting started • How to qualify leads and attract better clients (the “Harvard” filter)