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Equity compensation shapes how companies grow, retain talent, and create a sense of shared purpose. In this extended conversation, equity consultant Georgina Lai shares practical insights drawn from her years supporting fast-growing global tech organisations. Georgina discusses how employees interpret the value of their equity, the challenges of educating teams across different countries, and the role equity plays in motivating people at every stage of a company’s journey. She also walks through the rising demand for liquidity in private companies, the growth of secondary markets and the introduction of ELRs. This interview highlights how equity programs evolve as companies mature, what founders should consider when building their cap table, and the impact clear communication has on employee confidence. Georgina also reflects on the emerging influence of AI in equity administration and how better tools can reduce complexity for both administrators and employees. Cake is the intuitive equity platform for fast growing startups. Our class leading cap table and equity management platform is designed to simplify startup equity, manage investor relations, and help founders grow with confidence.