Best-in-Class, All-in-One: How Embargo Turns First-Party Data into Real Revenue скачать в хорошем качестве

Best-in-Class, All-in-One: How Embargo Turns First-Party Data into Real Revenue

This week, Chris sits down with Fryderyk (Frederick) Szydlowski , Co-founder of Embargo, to unpack how an all-in-one, best-in-class approach to loyalty, ordering and CRM can actually move the P&L—without burying teams in complexity. Freddy’s story runs from professional basketball in Poland to JOE & THE JUICE on King’s Road, to building one of the UK’s highest-rated food & drink apps (4.9★). We dig into why hospitality still loves loyalty but hates complexity, why first-party data beats data scrapbooks, and how Embargo’s product philosophy (own the journey end-to-end) drives adoption, repeat visits and higher direct sales—operators are reporting ~60% higher delivery volume via their own channels versus marketplaces. We also cover Embargo’s expanding toolkit (web & table ordering, kiosks, payments), rapid onboarding (often live in 5–10 minutes per channel), and how their new AI models turn weather, behaviour and lookalike patterns into recommended campaigns you can run in minutes—not months. Brought to you by Lightspeed. This festive season, let your tech do the heavy lifting. Close the year strong with Lightspeed Restaurant. What you’ll learn The five stakeholders of an in-venue experience—and why UX must serve all of them How to capture and use first-party data (not just collect emails) “All-in-one, best-in-class” vs bolt-ons and why integrations stall roll-outs Turning data into action: targeted offers, instant redemption, seamless re-order Building adoption fast: why ratings, speed, and familiar flows matter Operator playbook: simple, monthly actions that move revenue and loyalty Chapters 00:00 Sponsor message — Lightspeed 02:05 Freddy’s journey: Poland → London → hospitality obsession 10:45 From front-of-house magic to data-driven marketing 18:30 Loyalty without the faff: stamp cards to 4.9★ apps 24:30 First-party data vs third-party guesses 33:10 All-in-one, best-in-class: product philosophy and execution 39:30 Network effects: users, merchants, and product improvement 46:00 Funding, patience, and building the long game 49:30 Web & table ordering, kiosks, payments—why owning the flow matters 52:45 AI recommendations that drive same-week sales 57:20 How to buy tech better: book demos, compare, and say no quickly Guest Frederick Szydlowski — Co-founder, Embargo Loyalty, CRM and direct ordering platform for multi-site and independent operators; live in 10+ countries and growing. Links & next steps Book a demo with Embargo / connect with Freddy on LinkedIn Explore Tech on Toast’s Marketplace for vetted hospitality tech Subscribe to the Tech on Toast Podcast and leave a review