Eddie Yoon: “If you want to win, stop trying to be better." скачать в хорошем качестве

Eddie Yoon: “If you want to win, stop trying to be better."

In this episode of The Viral Genius Podcast, host Fernando Labastida sits down with Eddie Yoon, co-founder of Category Pirates, bestselling author, and creator of the Category Design Academy. Eddie breaks down why category design isn’t just a marketing strategy — it’s the ultimate business strategy. He explains how startups can win by being different, not better, and why the most successful founders operate like missionaries, not mercenaries. From understanding your super consumers to choosing your “hard,” Eddie shares a masterclass in designing markets instead of competing in them. He also reveals how writing on Substack transformed the Category Pirates’ reach, the lessons behind the new Lightning Strike Marketing book, and why writing itself is a founder’s most underused superpower. By the end, you’ll see why creating a new category can be the simplest (and smartest) path to growth — even for small, bootstrapped founders. 💡 Key Takeaways Create, don’t compete. Category design builds new markets — not just better versions of old ones. Know your Super Consumers. Find the few who love your product irrationally and design for them. Missionary founders win. Passion and purpose outlast profit-chasing. Writing is leverage. It’s how you clarify, teach, and scale your category. Substack is the new publishing platform. Use it to test, learn, and lead in public. Abundance beats competition. Every new category creates new opportunities. 🔥 Sound Bites “You have to choose your hard.” “The goal is to create abundance.” “Writing is a superpower.” 🕒 Chapters 00:00 – Introduction to Category Design 01:08 – Meet Eddie Yoon: The Category Pirate 02:42 – How Category Design Creates New Markets 06:19 – “Choose Your Hard” — Lessons for Startups 11:11 – Missionary vs. Mercenary Mindset 15:05 – Super Consumers & Finding Your People 21:59 – Inside the Category Design Academy 30:25 – Substack as a Category Design Platform 32:33 – Writing, Feedback & Building in Public 47:09 – Final Thoughts on Abundance and Innovation 🎯 Keywords Category Design, Super Consumers, Startups, Business Strategy, Marketing, Entrepreneurship, Missionary Mindset, Substack, Innovation, Lightning Strike Marketing