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From $300 to 7 Figures: The Email Marketing Strategy That Changed Everything with Olivia Starling In this episode, we sit down with Olivia Starling, a remarkable entrepreneur who built a seven-figure jewelry brand starting with just $300 on a credit card. Olivia shares her incredible journey from corporate employee to successful business owner, revealing how she mastered email marketing to create a business that ultimately led to features on Good Morning America and The View before being acquired. Now teaching others her proven methods, Olivia offers invaluable insights on building an email list that functions "like an ATM" and creating authentic connections with customers. Episode Topics: -Olivia's journey from corporate marketing to launching her own jewelry business -How she built a seven-figure brand starting with just $300 -The power of influencer marketing to jumpstart a business -Building and maintaining an engaged email list of 147,000 subscribers -Email marketing strategies that drive consistent sales -The importance of reinvesting profits for business growth -Finding balance between business reinvestment and personal compensation -Transitioning from product-based business to teaching others Insights: -Start with what you have: Olivia launched her business with just $300 on a credit card, showing that limited resources aren't a barrier to entry -Reinvest aggressively: In the early stages, Olivia reinvested nearly all profits back into inventory and growth -Create scarcity marketing: Limited inventory releases created excitement and urgency among customers -Leverage email as your foundation: While social media following is valuable, email lists are assets you control -Personalize every email: Using customer names increases open rates and engagement -Never buy email lists: Build your list organically to ensure quality subscribers and better deliverability -Engage in conversation: Ask questions that encourage replies to improve sender reputation -Be authentically you: Share personal stories and your unique perspective to attract ideal customers -Build a personal brand alongside your business: One of Olivia's regrets was not building her personal email list while growing her business -Olivia Starling built a 7-figure jewelry brand from her basement with just $300. Now, she teaches entrepreneurs how to automate and grow with ease using the exact system that scaled her business. Highlights: 00:00 Welcome and Intro 00:13 Building a Successful Business from Scratch 02:53 Starting a Business Journey 05:44 Entrepreneurial Journey and Risk Taking 08:21 Personal Experience with Pregnancy and Business 10:03 Product Launch Strategy and Growth 13:31 Investment in Business and Personal Growth 15:50 Personal Compensation in Business Models 17:46 Email List Growth and Management 18:40 Email Marketing Strategies 20:08 Setting Up Email Marketing Systems 21:22 Building Relationships in Real Estate 24:06 Building Personal and Business Brands 27:17 Email Personalization and List Building 30:12 Email Deliverability and Engagement Strategies 32:52 Email Marketing and Personal Branding 35:26 Business Motivation and Course Accessibility 38:07 Mindset Shift in Entrepreneurship 39:26 Wim Hof Breathing Technique 40:48 Support and Resources for Learning 41:43 Podcast episode ended Follow Olivia on her socials - @oliviaisnotaninfluencer oliviastarling888@gmail.com +1 307-254-0277 Resources: Flowdesk - Email marketing platform recommended for service-based businesses Klaviyo - Email marketing platform Olivia used for her product-based business Wim Hof breathing technique - Olivia's go-to practice for clarity and creativity Ready to build your own email marketing strategy? Learn more about Olivia's accessible courses designed to teach you the exact methods she used to build her seven-figure brand. Whether you're just starting out or looking to optimize your existing email marketing, Olivia's proven strategies can help you create a list that works like an ATM for your business. Connect with Kara to share your thoughts on the series: Website - http://www.kcdrealestate.com/ Email - kara@kdcrealestate.com Instagram - / karachaffindonofrio Facebook - https://www.facebook.com/karachaffin1... YouTube - / karachaffin LinkedIn - / karachaffin Don't forget to visit freegiftfromkara.com for our special giveaway, the Dynamic Life Journal.