Creating Campaigns That Connect Lessons in Empathy and Impact скачать в хорошем качестве

Creating Campaigns That Connect Lessons in Empathy and Impact

From Combat Camera to Startup Marketer: How Jacqueline Diaz Is Humanizing B2B Marketing In this episode of Free Marketing Gurus, we sit down with Jacqueline Diaz, Marketing Manager at PacSafe, to explore her unique journey from the U.S. Marine Corps and social work to leading marketing at a high-growth logistics startup. Jacqueline shares how she applies her background in psychology and social work to craft marketing strategies that focus on human connection, not just conversion. From planning trade shows to testing subject lines and leveraging SEMrush for SEO, she offers a transparent look at what’s working—and what’s not—when it comes to startup marketing. You’ll hear: Why building trust beats pitching cold How she uses empathy and storytelling in email campaigns What it really takes to market in the logistics and pharma space Creative ways she’s bringing humor and authenticity to newsletters Lessons from trade shows and how to measure ROI beyond leads If you’re in B2B, startup marketing, or just love a good story of grit and growth—this one’s for you. 📩 Subscribe and tune in every week for fresh marketing insights from real people in the trenches. #StartupMarketing #B2BMarketing #FreightMarketing #EmailStrategy #TradeShowMarketing #WomenInMarketing #SEOStrategy #PacSafe #MarketingLeadership #FreeMarketingGurus