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Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories. In this episode, hosts Matthew Januszek and Mohammed Iqbal are joined by Dan Uyemura, CEO and Founder of PushPress, to explore how AI and technology are reshaping the fitness industry while keeping the human touch at the core. Key topics include: • Why boutique gym owners remain optimistic despite economic headwinds. • How AI tools like Gym Happy are changing client engagement. • The balance between human-to-human connection and automation. • Why churn and onboarding are the most important KPIs to track. • How AI adoption differs across generations and what that means for gyms. • The importance of trust, privacy, and protecting client data. • Predictions on how AI will evolve in fitness over the next few years. • Why execution matters more than optimism when running a gym. • How community and culture will always anchor fitness experiences. To learn more about Dan, click here: / danuyemura To learn more about PushPress, click here: https://www.pushpress.com/ ====================================================== Support fitness industry news by sponsoring future LIFTS episodes. Contact us at [email protected] for advertising opportunities. Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: / escapefitness Shop gym equipment: https://escapefitness.com/shop View our full catalog: https://escapefitness.com/support/cat... (US) https://escapefitness.com/support/cat... (UK) ====================================================== Facebook: / escapefitness Instagram: / escapefitness Twitter: / escapefitness LinkedIn: / escapefitness 00:00 Intro & Guest Welcome 00:03:40 Optimism in Boutique Fitness 00:06:20 Small Gyms Embracing AI 00:08:07 How Gym Happy Works 00:12:03 AI as a System of Action 00:16:52 Key KPIs for Gyms 00:20:19 Generational AI Adoption 00:22:15 AI Privacy & Trust 00:23:25 AI Accuracy & The Future 00:27:29 Key Takeaways from Mo & Dan 00:30:56 Closing Thoughts & Wrap Up #lifts #fitnessindustry @PushPressApp