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Running an agency isn’t smooth. It’s messy, human, and full of trade-offs. But boy is it fun! In this episode of The Weekly Briightcap, I share how I actually run my agency, and it's probably not how other agencies do it (because I don't know!), just the reality behind the scenes. Each week I’ll break down: What we shipped. What we're working on. And what I learned along the way. If you run a business, lead a team, or work with agencies and suppliers, this will feel familiar. A lot of the pressure agencies deal with is the same pressure clients are under - especially when it comes to marketing. Enjoy, and I'll see you in a week. --- Briight — video & podcast studio: https://briight.co.uk LinkedIn: / robdawes --- 0:00 Welcome to The Weekly Briightcap 0:30 What this show is (and why it’s stripped back) 1:37 What we shipped recently (The Right Conversation project) 3:26 Why I wanted this job ticked off before January 5:18 What we’re working on now 5:27 SaaS animation project (shipping & logistics software) 7:16 Stripping back to what actually makes a brand stand out 8:51 Client feedback (and why feedback matters) 10:44 Why concept matters more than polish 12:23 Production polish vs early-stage reality 14:03 Analysing content performance and where it fell short 15:55 Thinking about longer-form podcast content 16:06 Shooting a full podcast season in one day 17:40 View time vs views (a sobering stat) 19:31 Concept is king going into 2026 19:40 Wrapping up the episode 19:46 Post-sign-off “future Rob” moment