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Mailchimp vs Klaviyo: Compare features, pricing, and which email platform is better for growing your online store. 👉 Get Klaviyo ➜ https://bit.ly/3HnmbPj 💥EXCLUSIVE DISCOUNTS AUTOMATICALLY APPLIED💥 Mailchimp vs Klaviyo: Compare features, pricing, and which email platform is better for growing your online store. Timestamp Sections: 00:00 Intro 00:56 Klaviyo-About 01:34 Mailchimp-About 01:56 Klaviyo-How It Works 02:46 Mailchimp-How It Works 03:28 Klaviyo-Pricing & Features 04:45 Mailchimp-Pricing & Features 05:41 Klaviyo-Pros & Cons 06:34 Mailchimp-Pros & Cons 07:13 Final Thoughts 08:16 Outro ------------------------------------------------ Klaviyo vs Mailchimp: Choosing the Right Email Platform ------------------------------------------------ When it comes to building customer relationships through email and SMS, Klaviyo and Mailchimp serve different needs. Klaviyo is a powerful tool designed for growing eCommerce brands that want to use customer data to build personalized experiences and real-time automations. With deep segmentation, predictive analytics, and SMS built right in, it’s ideal for brands that are ready to scale. Mailchimp, on the other hand, is more of a generalist—perfect for beginners or small businesses that need a simple, affordable way to send newsletters and basic automated campaigns. It’s user-friendly and easy to get started with, but lacks the advanced targeting and multichannel features that Klaviyo brings to the table. ------------------------------------------------ Pricing, Features & Who They’re For ------------------------------------------------ Klaviyo starts with a free plan and scales up depending on your contact size and messaging needs, with options for email-only or email+SMS. The Email+SMS plan starts at $60/month, and includes advanced segmentation, automation, and even integrations with tools like Shopify. You can also add features like Reviews or Advanced Analytics as your brand grows. Mailchimp's pricing begins at $13/month for the Essentials plan, and offers more budget-friendly entry points, but some key features—like priority support or behavioral targeting—require higher-tier plans. If you’re focused purely on newsletters and keeping costs low, Mailchimp works. But for more serious growth and automation, Klaviyo delivers far more flexibility and ROI. ------------------------------------------------ Final Verdict: What to Choose & Why ------------------------------------------------ Having used both platforms extensively, I can confidently say Klaviyo is the better pick for businesses that want to go beyond email blasts and build smarter, more personalized campaigns. It helps turn casual customers into loyal fans using real-time data and targeted flows. Mailchimp is solid if you just need a quick and easy way to send out emails, but its limitations show fast when you try to scale or add more layers to your marketing. So if you’re ready to take your email strategy to the next level, I recommend starting with Klaviyo. Hit the link in the description for exclusive deals if you want to test both platforms out and see which one fits your workflow best! Hope you enjoyed my Mailchimp vs Klaviyo | Which Email Platform Wins for Ecommerce? Video.