Pagination vs. Incremental Page Loading For Search Engine Crawlability скачать в хорошем качестве

Pagination vs. Incremental Page Loading For Search Engine Crawlability

In this episode of SEO With Chris, I’m talking about pagination vs. incremental page loading. Specifically, how incremental page loading (Load More and Infinite Scroll) post crawlability issues that pagination does not. In order for a website’s pages to show up in search results search engines have to be able to find them and that's where pagination and incremental page loading come into play. What is pagination? When an e-commerce page, blog page or resources section has too many products/blog posts/articles to show them all on the first page, the page will usually display 10 or 20 or 30 and then you'll click over to page two in order to see the next batch. Historically all websites used this method of making website content available. It's very easy to implement, it's easy for humans to use and it's really good for search engines as well. Search engines have no problem crawling traditional forms of pagination. As technology has marched on, we saw the introduction of incremental page loading, which comes in two forms: Load More buttons and Infinite Scroll. Both of these use Javascript to dynamically load more results, but Googlebot doesn’t execute Load More buttons or Infinite Scroll, which means that these technologies are not crawlable without mitigation techniques. Watch on to learn about how to ensure sites with Incremental Page Loading are crawlable. Questions? Drop them in the comments, or find me on Twitter (  / berkleybikes  . Need SEO help? DM me on Twitter, or reach out at: https://chrisberkley.com/contact-chri...