Rethinking your martech strategy and avoiding the Frankenstack trap скачать в хорошем качестве

Rethinking your martech strategy and avoiding the Frankenstack trap

Tune in on your favorite streaming app: 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast... 🎧 Spotify: https://open.spotify.com/episode/2tp8... With over 11,000 Martech solutions available in 2023, the need for filtering through the noise and implementing the right technologies becomes crucial. In this episode of Great Events, Alyssa Peltier and Stephanie Sweetland, Director of Marketing Technology and Automation at Cvent, dive into the challenges faced by marketers and event planners in managing various technology systems. They discuss the pain points of siloed data, lack of integrations, and manual tasks that often hinder efficiency and productivity. The episode further explores how marketing professionals can stay updated with Martech trends and validate technology sources through reputable reports, peer-reviewed sites, and marketing operations resources. In this episode, you’ll learn: How Martech can improve operational efficiency and save costs in your marketing and events practices How to navigate the overwhelming landscape of Martech vendors and identify the right technologies to solve pain points in your organization How to gain insights on validating and onboarding new technologies through reputable sources and industry research Things to listen for: [01:09] Why marketers and event planners struggle with siloed data [04:09] The increasing need for automation and smarter methods in the marketing space [07:06] Different types of helpful reports and peer reviewed sites for research [11:35] Why the frequency of evaluating stakeholder groups depends on investment in the tool [15:53] How Cvent uses new technologies to measure engagement and show ROI