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The Dystopian World of Chinese Influencer Farms

"Influencer farms," known for training and housing aspiring influencers to create online content, have gained prominence and controversy since 2022, initially in Asian countries like China and Indonesia. These farms, often labeled as "influencer incubators," aim to boost sales through influencer-driven marketing, as traditional advertising loses effectiveness. Coined in 2022 by journalist Suzy Gardner, these farms prioritize income over authenticity, exemplified in a New York Times video profiling a live streamer named Jin He. The video unveils the curated lives of influencers, revealing their rigorous schedules and financial success driven by donations during livestreams. Despite this success, the industry raises concerns about the toll on influencers' lives and authenticity, while live shopping further fuels the influencer farm phenomenon, which gained international attention in 2023 when livestreamers congregated under a bridge to maximize donations through location-based streaming. This growing discourse highlights the dystopian aspects of influencer farms. Subscribe to our PRINT magazine for more in-depth analysis: memeinsider.com/subscribe Subscribe to our channel to learn more about trending memes, hear interviews from meme personalities and more!    / @knowyourmeme