BOLD 2018: State of the Wellness Industry скачать в хорошем качестве

BOLD 2018: State of the Wellness Industry

The State of the Wellness Industry is booming, and isn’t expected to slow down any time soon. Watch as MINDBODY Consultant Roxy Borger and Amaya Weddle, Director of Research and Insights, shared current industry trends and exciting growth to come live from the 2018 BOLD conference in San Diego, California. Don’t miss next year’s MINDBODY BOLD conference! Get the details: https://www.mindbodyonline.com/bold/ [00:01:26] Let's talk about the wellness industry. In 2015, the Global Wellness Institute characterized it as a 3.7 trillion dollar global economy. [00:02:25] The yoga/Pilates industry is projected to grow at a rate of 4.9% through 2022. Gyms and health clubs are projected to grow at about 5% and we're seeing specialized concepts like boutique fitness franchises are projected to grow nearly three times that rate. [00:02:51] Beauty and wellness industries are flourishing as well. So salons and spas projected to grow into the future. Specialized concepts like blow dry bars and massage franchises are projected to grow at a high rate that's 25%. [00:04:19] 68% of Americans don't prioritize fitness. That's a huge opportunity for us to do even more. [00:04:36] One of the cool things we learned in our research is that people who participate in group exercise are 27% more spiritually fulfilled than those who do not. [00:05:16] We found that 63% of Americans are engaging with beauty service providers. 39% engaging with integrative health providers and 26% of Americans are going to group fitness. So lots of opportunity and only 16% of Americans see wellness providers and all three of these different modalities. [00:12:10] More and more bookings are happening through MINDBODY. The red line is the amount of those that are happening online and it's up 40% and it really has only been growing by about 1& per year for the last few years. So I think you guys have a huge opportunity to better encourage your customers to go online. [00:13:11] So, this is like a no-brainer that we are getting a ton of new leads and discoveries from social media. The top categories are Facebook, Instagram and Pinterest. But the two things that are most exciting to me about this data, and this is from Google, is that of those people that are finding your business through social media, half of them are actually making purchases. [00:14:44] Year over year retention is about 30% and I was really intrigued this year. What we looked at differently is we wanted to understand appointment-based businesses versus class-based businesses. The bottom-line is both of those industries. Everyone is really only retaining one third of your customers. [00:18:28] We looked at sales mix break down and what I was really excited to see is that fitness businesses, in particular, really embraced selling memberships and multi session packages. [00:22:46] We learned that some of the most popular tech people are currently using our e-mail automation text automation and social media scheduling tools.