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In this episode of The Missing Secret Podcast, John and Kelly talk about the power of really understanding the industry that you’re in. John and Kelly talk about getting into the success industry and discovering how clueless they both were. What they missed is that while everybody wants to be more successful, only 2% of people are driven to be more successful. Where more success is a priority and a necessity, not merely a preference. With most people, sure they’d like to be successful. But they won’t do anything to make themselves more successful. Anything that takes any level of effort. And that’s probably been the most surprising thing John and Kelly have learned about the success industry. And it was taught to John by arguably the top expert in the world on success – Darren Hardy. Kelly talks about really understanding the recruitment business. And how that business has evolved and changed. John then goes deeper into the teaching industry. What he’s learned over the last few years. So the bottom line is whatever industry you’re in, you have to really learn what’s going on in the industry. And the best place to go for that is someone that has been in the industry longer than you have. And who will be blunt and tell you what’s going on and not just be politically correct. About the Hosts: John Mitchell John’s story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn’t as successful as he thought he should be. To rectify that, he decided to find the “top book in the world” on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there’s a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million a year, after 20 years of $200k – 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life. His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John’s technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas’ McCombs School of Business, which is one the TOP 5 business schools in the country. He is also the “mental coach” for the head athletic coaches at the University of Texas as well. Reach out to John at john@thinkitbeit.com LinkedIn: / john-mitchell-76483654 Kelly Hatfield Kelly Hatfield is an entrepreneur at heart. She believes wholeheartedly in the power of the ripple effect and has built several successful companies aimed at helping others make a greater impact in their businesses and lives. She has been in the recruiting, HR, and leadership development space for over 25 years and loves serving others. Kelly, along with her amazing business partners and teams, has built four successful businesses aimed at matching exceptional talent with top organizations and developing their leadership. Her work coaching and consulting with companies to develop their leadership teams, design recruiting and retention strategies, AND her work as host of Absolute Advantage podcast (where she talks with successful entrepreneurs, executives, and thought leaders across a variety of industries), give her a unique perspective covering the hiring experience and leadership from all angles. As a Partner in her most recent venture, Think It Be It, Kelly has made the natural transition into the success and human achievement field, helping entrepreneurs break through to the next level in their businesses. Further expanding the impact she’s making in this world. Truly living into the power of the ripple effect. Reach out to Kelly at kelly@thinkitbeit.com LinkedIn: / kelly-hatfield-2a2610a Learn more about Think It Be It at https://thinkitbeit.com/ LinkedIn: / think-it-be-it-llc Facebook: / thinkitbeitcompany Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!