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In today's world, where the fashion industry faces significant challenges due to overproduction and overconsumption, innovative solutions are needed more than ever. One such promising initiative comes from the Swiss brand On Running with their new rental program for sneakers. But could this be a real game changer for sustainability? The Problem with Overproduction In today's world, where the fashion industry faces significant challenges due to overproduction and overconsumption, innovative solutions are needed more than ever. One promising initiative comes from the Swiss brand On Running with their new rental program for sneakers. But could this be a real game changer for sustainability? A Step Towards a Greener Future While On Running is not fully sustainable and many of their products are fossil fuel-based, they are making efforts to be more eco-friendly with their innovative Cyclon shoe. The Cyclon shoe introduces a new business model based on circularity rather than ownership, aiming to reduce waste and promote sustainability. How Does the Rental Program Work? On Running's Cyclon shoe is part of their unique Cyclon™ program. This rental model is designed to promote sustainability by ensuring that shoes are properly recycled at the end of their life. Want to know more on how the system works and how it could reduce waste? Watch our full video to learn more about the Cyclon program and its potential impact on the fashion industry. 100% Recyclable Design The Cyclon shoe is designed to be 100% recyclable, made from undyed materialls. The materials used, derived from renewable castor beans, shows On's efforts toward improving their sustainability score. This rental model addresses the issue of overproduction and encourages consumers to think differently about the things they buy. Why It Matters If we are serious about reducing waste, we need both large-scale changes and quick solutions that can make an immediate impact. Rental schemes like On’s Cyclon program can alter our buying habits and help us move toward a more sustainable future. Would you consider renting your next pair of sneakers to help the environment? Dive deeper into how this solution could reshape the future of fashion by watching my full video. If you like the video, please share it with your professional network to help raise awareness about innovative sustainable solutions. #SustainableFashion #EcoFriendly #GreenLiving #CircularEconomy #OnRunning