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In this week’s episode of The Venue RX, host Jonathan Aymin sits down with Adrienne Gardner, speaker, coach, and sales strategy and revenue expert behind The Gardner Effect, to discuss Future State of Mind Selling and why venues need to stop selling features and start selling outcomes. Adrienne breaks down how future state selling differs from traditional asset-based sales, why the house-hunting analogy reflects how couples choose venues, and how professionals can move beyond order taking into a more intentional, relationship-driven sales process. She also shares how to apply gap selling during venue tours, create powerful “you are here” moments, personalize the tour experience, and avoid common sales mistakes that cost bookings. About Our Guest: Adrienne Gardner is a speaker, coach, and sales strategy and revenue expert with over 20 years of experience in the events industry. As the founder of The Gardner Effect, she helps venues and event professionals move beyond order taking into confident, relationship-driven sales processes that increase revenue and clarity. Known for her direct, practical approach and engaging style, Adrienne equips teams with the tools and mindset needed to sell outcomes, build stronger connections, and book with confidence. Find Her Here: Website: https://www.gardnereffect.com/ Facebook: / tgecoach Instagram: / gardnereffect Email: adrienne@gardnereffect.com If you are a new or existing wedding venue owner and want a professional team to operate and manage your venue business click here! https://www.cseventservices.com Thanks for checking out The Venue RX on Youtube. Where we document and share best practices for owning & operating profitable world class venues! Watch Next: Customer Experience: • Customer Experience and UX Design with Jor... Content Marketing Strategy: • Content Marketing Strategy [With #Instagra... Clarifying Your Message: • Clarifying Your Message (Brand Identity) |... How to Rank Your Website on Google: • How to Rank Your Website on Google with SE... Instagram Business Tips: • Instagram Business Tips with Jenna Joseph ... BE A GUEST! If you are interested in being a guest on our show, or you know someone who you would recommend, go to our website and submit a request! We will review your application and get back to you promptly. ► Website http://thevenuerx.com/submit Don’t forget to smash that LIKE Button. Remember to SUBSCRIBE to my YouTube channel and click the BELL ICON to set alerts for all our new weekly videos! CONNECT WITH US & SUPPORT!!! ✩ Instagram / thevenuerx ✩ Facebook / thevenuerx ✩ Website: www.thevenuerx.com ✩ Anchor: https://bit.ly/3gKSshE LISTEN / SUBSCRIBE TO THE PODCAST ✩ Apple Podcasts: https://apple.co/3qW7ntS ✩ Spotify: https://spoti.fi/3gIz7h3 ✩Android: https://bit.ly/3njXOTE ✩ Amazon: https://music.amazon.com/podcasts/fe7... ABOUT THE HOST Welcome! I'm Jonathan Aymin! I'm a business enthusiast, foodie, author, podcaster, industry speaker, and educator. I also founded Common Sense Events, WEVA (The Wedding & Event Venue Association), and host The Venue Rx podcast. But above all, I’m a husband and dad to six amazing kids. Want to learn more? Check out my website or follow me on social media! CONNECT WITH ME & SUPPORT!!! ✩ Instagram @thevenuerx & @cseservices ✩ Website: https://www.jonathanaymin.com ✩ Hiring Course: https://www.ayminenterprises.com ✩ Venue Management: https://www.cseventservices.com ✩ WEVA: https://www.wevahub.com Wedding Venue Live Streaming: • Wedding Venue Live Streaming | The Venue R... Why Should I Start A Wedding Venue: • Should I Start A Wedding Venue? | David Ho... How To Price My Wedding Venue: • How to Price Your Wedding Venue | The Venu... #TheVenueRx #JonathanAymin #VenueManagement #VenueOwner #EventVenue #WeddingVenue #VenueBusiness #EventPlanning #VenueSuccess #VenueIndustry #VenueMarketing #EventVenueOwner #VenueTips #VenueOperations #VenueStrategy #VenueLeadership #VenueDesign #VenueInspiration #VenueConsulting #VenueGrowth #EventSpaces #VenueTrends #VenuePodcast #VenueExpert #VenueLife #VenueOwnerTips #WeddingVenueOwner #VenueSolutions #VenueManagementTips #VenueBookings #EventVenueManagement #VenueCommunity