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➡️ Subscribe to my newsletter (and get a 80+ page email marketing guide): https://www.laya-consulting.com/newsl... 📧 Do you want a reliable team to run your email marketing? Book a time to speak with me here: https://www.laya-consulting.com/#book... If you’re serious about scaling your ecommerce brand with email in 2026, this is the video you need to watch. I’m breaking down exactly how I’d build a 7-figure email program from scratch — from strategy to deliverability — and sharing the 10 most important steps that actually move the needle. 💡 You’ll learn: ✅ How to start with the offer, not the tech — and why Klaviyo comes last, not first ✅ The perfect pop-up strategy to turn traffic into real customers ✅ The 10+ flows every ecommerce brand must have (Welcome, Abandoned Checkout, Post-Purchase, Winback, VIP & more) ✅ Deliverability tactics that protect your inbox reputation long-term ✅ How to use zero-party data to personalize like a CMO ✅ The mobile-first email design rules that convert ✅ What metrics actually matter (and which to ignore) ✅ How to align your email + ads teams for maximum growth What’s Inside This Email Marketing Masterclass 1️⃣ Start With the Offer, Not the Tech 2️⃣ Dial in Your Pop-Up Strategy from Day One 3️⃣ Build Flows That Print Money 4️⃣ Obsess Over Deliverability 5️⃣ Send Campaigns Earlier Than You Think 6️⃣ Use Zero-Party Data Like a CMO 7️⃣ Design for Scroll, Click & Mobile 8️⃣ Track Real KPIs — Not Vanity Metrics 9️⃣ Build Slack-Based Reporting 🔟 Work With the Ads Team, Not Against Them This video is perfect if you’re: Building or scaling a Shopify brand and want a proven retention playbook Running Klaviyo email marketing but not sure what to prioritize A marketer or agency owner looking to systemize your DTC lifecycle strategy By the end, you’ll know exactly how to build an email system that drives profit, retention, and growth — without burning hours on tech setups that don’t move the needle. 👋 Let's connect: Instagram: / nicolas_o_z LinkedIn: / nicolas-olaya-zuluaga #emailmarketing #Klaviyo #ecommerce