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The ability to build trust is one of the core capabilities of any leader. And yet, we have an intuitive feel for when trust is present or absent. It is sometimes difficult to identify the exact building blocks of trust. The trust equation that David Maister sheds light on building trust with others. According to the trust equation, three things build trust. First credibility. Credibility is the words we say, the skills and credentials we bring, and how others experience our expertise. Second, Reliability. Reliability is the actions we take to maintain our predictability and the ways in which others find this dependable. Third, intimacy. Intimacy is the extent to which others feel they can confide in us and perceive us as discreet, empathetic, human and safe. There is one thing that destroys trust, namely, self-orientation. Self-orientation is the extent to which others feel we are focused on ourselves rather than on them. And no matter how strong your credibility, reliability, and intimacy are, if you're high on self-orientation, if you're focused on yourself, then building trust is difficult. So, as you think about the trust equation, its four elements, credibility, reliability, intimacy, and self-orientation, which element do you value most in others? Which element do you think others value most in you? To practice building more trust using the trust equation, explore our free AI Assistant on https://thnk.org/assistants Directed, Written and Narrated by Rajiv Ball (https://www.thnk.org/community/people...) Animation by Sarah Nguyen (https://www.thnk.org/community/people...) Executive Produced by Mark Vernooij (https://www.thnk.org/community/people...)