SALES MANAGEMENT Module 5 Sales Operations and Technology Integration скачать в хорошем качестве

SALES MANAGEMENT Module 5 Sales Operations and Technology Integration

Sales operations and technology integration form the backbone of modern sales management, enabling sales teams to operate efficiently, make informed decisions, and deliver superior customer experiences. This module offers an exhaustive and comprehensive examination of how sales operations are structured, managed, and enhanced through technology in the digital age. With growing competition, complex buyer journeys, and an abundance of data, integrating advanced technologies such as CRM systems, analytics platforms, automation tools, and digital communication channels is no longer optional but critical to achieving competitive advantage and operational excellence.