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🔍 Ready to make smarter decisions with data? Explore our services and discover how Cairn Consulting Group can support your next big move: https://cairnconsultinggroup.com 📊 Want custom insights for your project? Start with a free consultation or explore our research offerings at: https://cairnconsultinggroup.com Thinking about buying land or building an outdoor hospitality business? Market research isn’t just helpful—it’s essential for de-risking that investment. In this video, we explain how Cairn Consulting Group helps private equity firms, developers, and entrepreneurs use market analysis to confidently pursue (or reject) opportunities. Questions We Answer: What are the biggest risks in investing in outdoor hospitality? How does market research help identify red flags or missed opportunities? What types of clients benefit most from professional market analysis? What is the general ROI in outdoor hospitality? What You Get: A practical look at how research protects your capital and long-term ROI Examples of greenlighted and paused projects based on data Understanding of how CCG supports investment decisions in this sector Peace of mind when evaluating whether to move forward Understanding the ROI of an outdoor investment property What is Data Lens? Data Lens from Cairn Consulting Group is an expert-driven video series designed to help you understand, apply, and benefit from market research. Learn how market research can help you and your business, understand the latest data trends, and get insights into the outdoor hospitality industry. #HospitalityInvestment #FeasibilityStudies #RiskManagement #CCGConsulting 0:00-0:22 Introduction 0:23-1:05 How to Use Market Research to De-Risk Investment in Outdoor Hospitality 1:06-4:59 What are the biggest risks in investing in outdoor hospitality? 5:00-6:49 How does market research help identify red flags or missed opportunities? 7:00-9:26 What types of clients benefit most from professional market analysis? 9:27-10:28 What is the general ROI in outdoor hospitality? 10:29-10:53 Outro