episode#5: ethēra talks goals and strategy for big expo, plus the wins and the losses this week скачать в хорошем качестве

episode#5: ethēra talks goals and strategy for big expo, plus the wins and the losses this week

ethēra goes over goals for the upcoming expo (mid-March) goal 1: cover expo expenses goal 2: pay myself and my partner for our time at the expo goal 3: make enough profit to cover the upfront costs for next big event goal 4: generate brand awareness goal 5: generate as many customer leads as possible strategy 1 for expo: unique one-of-a-kind prize giveaway to attract people to my stand wins and losses for february include small increase in online sales increase in revenue generated at markets in february seeing more repeat customers communication still open with retailers re wholesale agreements and closed with others cashflow is still tight due to the expenses ramping up in the lead up to the expo