How to measure influencer marketing ROI for mobile apps📊 скачать в хорошем качестве

How to measure influencer marketing ROI for mobile apps📊

In this episode of Influence Unpacked, Marian Balinoff sits down with Anna Gruzina from InnoGames to unpack the complexities of influencer marketing in mobile apps and games. Learn how top marketers measure, optimize, and scale influencer campaigns for real business impact. 🎯 Why accurate measurement is the #1 challenge in influencer marketing 🎯 Budget thresholds and how to estimate organic uplift 🎯 The real impact of platform choice (YouTube, Twitch, etc.) 🎯 How to scale campaigns with agencies and tools 🎯 Best practices Chapters to make things easier: 00:00 – Introduction & guest background 03:18 – Why InnoGames stopped & restarted influencer marketing 08:40 – Strategies for measuring and scaling campaigns 14:55 – Twitch & YouTube: What works best 22:47 – Future trends & actionable advice 📘 Grab Marion’s influencer guide for apps & games: https://shorturl.at/doyJj 💬 DM Marion on LinkedIn: /marion-balinoff or Email Marion: marionbalinoff@gmail.com ▶️ Subscribe to our channel for more content:    / @appsflyer   #InfluencerMarketing #MobileGaming #MarketingTips #AppGrowth #GameMarketing Education