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If you're selling your home and wondering how to price it properly, this video explains why pricing isn't just choosing a number — it's positioning. And the first two weeks on the market can have a major influence on your final sale price. Many sellers assume they can start high and reduce later. The problem is that you only get one first wave of buyer attention. If buyers perceive a home as overpriced early on, momentum drops — and price reductions rarely recreate the same level of competition. In this video, I explain: ⭐️ Why the first two weeks on the market matter more than most sellers realise ⭐️ How buyers compare your home against everything else online ⭐️ How correct price positioning drives enquiry and inspections ⭐️ Why “start high and reduce later” often backfires ⭐️ How presentation and pricing work together to create urgency ⭐️ Why homes priced correctly from day one often outperform expectations While I'm based in Sydney, the pricing principles I share apply to home sellers across Australia. I'm a Sydney-based Vendor Advocate and former licensed real estate agent with over 35 years’ experience helping homeowners price strategically, structure campaigns correctly and protect their final sale price. This video is for: 👉 Homeowners preparing to sell anywhere in Australia 👉 Downsizers who want to avoid chasing the market down 👉 Sellers considering “starting high” and reducing later 👉 Families preparing a long-held home for sale If you're still researching and would like a structured framework for preparing and selling your home, you can download my free guide below. 👉 Downsizer’s Selling Guide (2026 Edition) https://sydneyvendoradvocates.au/down... If you're selling in Sydney and would like personalised guidance, you can also book a clarity call. 📺 Continue Learning If you're deciding how to choose the right agent, you may also find this helpful: 👉 How to Choose the Right Real Estate Agent: • How to Choose the Right Real Estate Agent ... I share practical strategy videos to help Australian home sellers avoid common mistakes — you’re welcome to subscribe if you'd like to follow along.