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Rudy Schubert from the IEEE Standards Association gives welcoming remarks for the 2025 Ethernet Technology and Automotive Technology Day in France. He acknowledges Jose Van Noeva, the steering committee chair, and John Simon, the program committee chair, for their contributions. Schubert outlines the event's program and logistics, including the 35 exhibitors, coffee and snack breaks in the exhibit hall, lunch in the foyer, and an evening reception at the Aeroscopia aerospace museum. Jose Van Noeva then speaks, highlighting the event's focus on "Automotive Ethernet and Beyond" and its return to France. He thanks the IEEE, particularly Rosalinda Sarabia and Jennifer Boli, as well as the steering and program committees. Thomas de Soete, VP of Software and Electronic Architecture at Ampere, delivers the keynote address. He discusses Ethernet's role as the backbone of software-defined vehicles (SDV) and the rapid advancements in automotive Ethernet since 2016. De Soete emphasizes the importance of standardization, industry collaboration (especially with the aerospace sector), and the ongoing transformation towards SDVs with centralized architectures and service-oriented approaches. He also touches on Ampere's commitment to EV and software-defined solutions, the challenges of cost reduction, and the company's historical footprint in Toulouse and Sophia Antipolis. -- The IEEE Standards Association (IEEE SA) is a leading consensus building organization that nurtures, develops and advances global technologies, through IEEE. We bring together a broad range of individuals and organizations from a wide range of technical and geographic points of origin to facilitate standards development and standards related collaboration. With collaborative thought leaders in more than 160 countries, we promote innovation, enable the creation and expansion of international markets and help protect health and public safety. Collectively, our work drives the functionality, capabilities and interoperability of a wide range of products and services that transform the way people live, work and communicate. #RaisingTheWorldsStandards IEEE SA Website: https://standards.ieee.org/ Twitter: / ieeesa Facebook: / ieeesa LinkedIn: / ieee-sa-ieee-standards-association Instagram: / ieeesa