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A conversation exploring men’s fashion content creation with two creators who are challenging the traditions of masculinity. ___ Timecodes: 00:00 - Welcome 01:50 - Guest introductions 03:50 - Guests’ style in their own words 09:38 - Real vs staged shoots 11:24 - Challenging traditions of masculinity 15:16 - Female photographers’ in men’s fashion 16:30 - Managing the competitiveness of the industry 19:27 - Role of social media 23:58 - Balancing personal creative styles with client briefs 27:10 - Shooting in a studio vs. on location 31:01 - Techniques for shooting natural moments 34:01 - Working with actors 38:45 - Garments and working with stylists 40:00 - Hybrid shooting 44:00 - Future of men’s fashion content creation 46:43 - What’s next? ___ Follow us on Twitter: https://canon.sm/pro-twitter Join us on Facebook: https://canon.sm/pro-facebook Engage with us on Instagram: https://canon.sm/pro-instagram Connect with us on LinkedIn: https://canon.sm/pro-linkedin Watch us on YouTube: https://canon.sm/youtube ___ This episode of Shutter Stories concentrates on men’s fashion content creation. Our host Ilvy Njiokiktjien is joined by two creators, Cecilie Harris and Jamie Ferguson, who are challenging the traditions of men’s fashion photography. The conversation covers: How men’s fashion has changed How Jamie and Cecilie are challenging traditions of men’s fashion through their content creation styles The differences between studio and location shoots Lens recommendations to shoot the most natural, reportage-style fashion images Tips on how to get the most out of models and actors on shoots The importance of video to the future of men’s fashion content creation Balancing personal creative styles with the needs and wishes of clients More about Cecilie Harris: Cecilie Harris is the founder and editor of Boys by Girls, a multi-platform publication, where male subjects are shot exclusively by women. She’s a photographer and also Head of Creative Services at Canon. More about Jamie Ferguson: Jamie Ferguson is a photographer who shoots under the moniker JKF Man. His unique style developed from a career in, and love of, men’s fashion. His work is infused with a fun, relaxed sensibility which has won him contracts with iconic fashion brands including Polo Ralph Lauren and publications such as MR PORTER. More about Ilvy Njiokiktjien: Ilvy Njiokiktjien is a world-renowned Dutch photojournalist and Canon ambassador. She is committed to documenting the social and political issues that shape our world. Her work is characterised by a sensitive eye and a compassionate and personal relationship with her subjects. She takes these qualities into her podcast interviews, making each episode of Shutter Stories an in-depth, personal and inspiring conversation with incredible guests. More about Shutter Stories: A podcast with inspiration, technical discussions and pro tips on how to make it in the industry from influential photographers, filmmakers and industry leaders from around the world. #CanonEMEA #ShutterStories #podcast