THE ANALYSIS OF THE ENVIRONMENT скачать в хорошем качестве

THE ANALYSIS OF THE ENVIRONMENT

In this video we analyze the role of the environment in business strategy with the aim of detecting the opportunities and threats that it offers and that influence the success or failure of the company. To do this, it is necessary to delimit and analyse both the general environment (socio-economic system) and the competitive environment (competitors, customers and suppliers). Different techniques allow us to analyse both types of environment, such as the strategic profile or Pestel, Porter's diamond, industrial districts, the five forces model or the scenario method, among others. This video relates to the following chapters of our books: The strategic direction of the company. Theory and Applications: Chapter 4 Fundamentals of Strategic Management of the Company: Chapter 3 You can find more teaching resources and information on the topic (examples, short cases, strategic stories, etc.) at: www.guerrasynavas.com/capitulo4.htm Other videos of interest related to it: The analysis of the competitive environment:    • El análisis del entorno competitivo   Industrial districts:    • Los distritos industriales   Strategic groups:    • Grupos estratégicos   Barriers to entry into the industry:    • Las barreras de entrada a la industria   If you LIKED the video, don't forget to LIKE, comment and SUBSCRIBE to the channel Music: www.bendsound.com