I Froze When a CMO Asked This Brand Question скачать в хорошем качестве

I Froze When a CMO Asked This Brand Question

Your marketing isn’t “broken.” It’s just misaligned. I’ve been in the meeting: paid media is pitching acquisition, content is chasing traffic, social is optimizing engagement… and then the CMO stops the room with one question: “What do we actually stand for?” In this video, I’ll show you the exact 10-minute brand positioning exercise he ran — and the version I now use as a Fractional CMO to align leadership fast. It’s a simple 3-circle Venn diagram that forces clarity between: 1. what you offer 2. what customers actually care about 3. what you do better than competitors If your ads, emails, website, and sales deck all sound like they’re coming from different companies… this fixes that. Timestamps 0:00 The question that froze the room 2:00 Why tactics fall apart without a brand promise 4:17 The 3-circle framework (Venn diagram) 5:26 Circle 1: What you offer (products → features → problems) 6:54 Circle 2: What customers care about (research, language, benefits) 8:41 Circle 3: What competitors claim (the Ps) 10:43 Finding the center (your positioning) 12:15 Common mistakes to avoid 13:27 The tactics test (does everything reinforce the promise?) 16:47 Action Steps If you found this helpful, subscribe — I post brand strategy and behind-the-curtain Fractional CMO lessons weekly.