Why online reputation matters - Hotel Tech Unwrapped - IMS Podcast Ep #1 скачать в хорошем качестве

Why online reputation matters - Hotel Tech Unwrapped - IMS Podcast Ep #1

Join our CEO Denis Ahern and Business Development Manager Helena O' Brien on our inaugural episode of the IMS Hotel Tech Unwrapped podcast series, where we unravel the pivotal role of technology in hospitality. Listen on Spotify: https://open.spotify.com/episode/4xb6... Dive into a real case study, and learn how strategic tech partnerships transformed a hotel group's online reputation and financial performance. Discover the profound impact of guest feedback on metrics like occupancy rates and revenue, and explore the specific tech categories, from Wi-Fi to TV solutions, that can skyrocket your rankings and revenue on online travel platforms. Tune in for key takeaways on finding the right tech ally, tailoring guest feedback, and leveraging data for smart investment decisions. 00:00 - Introduction to the podcast 02:15 - Partnership with a hotel group to improve online reputation 03:19 - The importance of guest feedback and online reputation 04:46 - Analysing the Wi-Fi score and other technology categories 06:42 - Lessons learned from the partnership 07:18 - The impact of guest reviews on bookings 08:12 - Investing in TV solutions to increase rankings 09:09 - Simplifying technology and the guest digital journey 11:33 - The value of technology for operators and guests 12:11 - The challenges of integrating new technology 13:38 - The cost of technology and making informed investment decisions 15:30 - Key takeaways and conclusion Resources: Cornell relating to online reputation and impact on occupancy, ADR, RevPAR: https://sha.cornell.edu/wp-content/up... Cornell relating to technology that guests want / use: https://ecommons.cornell.edu/server/a... Expedia study re Guest Scores v Brand or Price - https://resources.trustyou.com/c/bl-r...