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In this conversation, Knight Campbell and Trevor explore the complexities of goal setting, discussing the contradictions in traditional goal-setting frameworks like SMART goals. They delve into how environmental factors influence the effectiveness of goals, the importance of flexibility, and the role of high standards in leadership. The discussion highlights the need for adaptability in goal setting, especially in complex environments, and emphasizes the significance of feedback loops in achieving meaningful outcomes. SMART goals can be detrimental if applied rigidly. Environmental factors significantly influence goal effectiveness. Flexibility in goal setting is crucial for success. High standards can motivate individuals when aligned with values. Goals should be nested within a clear organizational vision. Extrinsic and intrinsic motivations affect goal achievement differently. Goals can limit potential if they are too rigid. Feedback loops are essential for adjusting goals effectively. Understanding the context is key to setting appropriate goals. Goals can serve as a forcing function to push beyond limits.