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The EU Digital Product Passport (DPP) is set to redefine sustainability and transparency across industries. By mid-2027, businesses selling in the EU - regardless of size - must provide comprehensive product data in consumer-facing digital passports. 🛂 💡 Why Does This Matter? 🗄️ Every product will require a unique digital identity 🗄️ Sustainability data must be centralized and accessible 🗄️ Supply chain partners will face increasing data requests 🗄️ It’s a key driver for circular business models Want to know more? 👇 Check out this video, which explains, among other things, what a DPP is, how it impacts SMEs, and provides a possible action plan for businesses. 🚀 The Future of Circular Economy DPP isn't just about compliance - it’s an opportunity to build stronger, more sustainable business models that: 🔄 Enable resale and repair tracking 🔄 Improve recycling and resource recovery 🔄 Enhance consumer trust through verified data 💭 The Big Question: Is Your Business Prepared? Whether you're a brand, supplier, or solution provider, now is the time to assess your data strategy, engage with the right partners, and explore DPP-ready solutions. 🔎 What steps is your business taking to prepare for DPP? Drop your thoughts in the comments! 👇 👉 Explore more: www.practicalsustainability.uk 👉 Get in touch: practicalsustainability.coach@gmail.com Connect with us on Social Media: 🔗 LinkedIn: PracticalSustainability 📘 Facebook: PracticalSustainability 🐦 X: @PracticalSus 🎥 SUBSCRIBE to our YouTube Channel 🌍 Join our growing network on LinkedIn: https://lnkd.in/eBPz4MHX 📣 Found this video insightful? If this resonates with you, like, share, and join the conversation. #sustainability #DigitalProductPassport #CircularEconomy #EURegulations #Transparency #SupplyChain