The pragmatic approach to transforming customer service - Interview with Mike Upton of First Tech... скачать в хорошем качестве

The pragmatic approach to transforming customer service - Interview with Mike Upton of First Tech...

Today’s interview is with Michael Upton, Chief Digital & Technology Officer at First Tech Credit Union (or First Tech) (https://www.firsttechfed.com/) , which is the US’s premier credit union serving the world’s leading technology-oriented companies and their employees. I met Mike as part of a recent trip to Pegaworld iNspire (https://www.pega.com/events/pegaworld) held in Las Vegas. Mike was talking at one of the break-out sessions, and his topic was The Pragmatic Approach to Transforming Customer Service. I couldn’t resist that title and thought Mike’s insights would appeal to you too so I nabbed Mike for a quick chat for the podcast. By the way, you can view the replays of the talks on-demand here (https://www.pega.com/events/pegaworld) . This interview follows on from my recent interview – Purposefully designed experiences don’t happen by accident – Interview with Deborah Battaglia of Assurant (https://www.adrianswinscoe.com/2023/0...) – and is number 471 in the series of interviews (https://www.adrianswinscoe.com/catego...) with authors and business leaders that are doing great things, providing valuable insights, helping businesses innovate and delivering great service and experience to both their customers and their employees.