6 Steps to Bringing Paid Creative In-House скачать в хорошем качестве

6 Steps to Bringing Paid Creative In-House

Bringing creative in-house is often marketed as a cost-cutting measure, but according to Joanna Wallace (VP of Paid Media Creative @ birddogs), that's a dangerous misconception. In this deep dive, we break down why moving internal is actually a maturity move—and how to do it without your performance imploding. 0:00 Why most brands go in-house for the wrong reasons 0:48 Step 1: When is your brand actually ready? 2:01 Step 2: Transition and preparation (The shared drive rule) 3:33 Step 3: Why your first hire MUST be a Director 4:36 The "Agency Experience" requirement 5:42 Building your "Exoskeleton Agency" network 6:40 Step 4: Repositioning your agency (Don’t fire them yet!) 8:53 Step 5: How to build a lean senior team 9:36 The Hexclad hiring blueprint (Freelance to Full-time) 10:09 Your core in-house team structure 12:21 The 2:1 ratio: Strategists vs. Editors 13:45 Step 6: How to measure success beyond ROAS 15:08 Case Study: Hexclad’s Gordon Ramsay static ad 15:57 Summary: Leadership over control 16:45 Bloopers & why I can’t stop saluting