Solving Product Growth w/ Etienne Garbugli - Author, Lean B2B, Solving Product, and Find Your Market скачать в хорошем качестве

Solving Product Growth w/ Etienne Garbugli - Author, Lean B2B, Solving Product, and Find Your Market

On today's episode, I had the immense pleasure of speaking with Etienne Garbugli, Founder & CEO of Lean B2B and Author of Lean B2B, Solving Product, and Find Your Market. Etienne is a brilliant product thinker and author with a varied and diverse background, all in and around product management. Etienne joined me to shed light on the Growth section of his book, Solving Product. He answered some of my questions, clarified my understanding, and dropped knowledge bombs the entire episode. Enjoy! Connect with Etienne on LinkedIn -   / egarbugli   Grab His Books! https://www.amazon.com/%25C3%2589tien... Episode Outline - 0:00-1:14 - Episode Intro 1:14-3:16 - Etienne Intro 3:16-5:30 - The Inspiration for Solving Product 5:30-6:54 - Overview of Book Sections 6:54-9:15 - Why Customer Feedback is Key To Growth 9:15-11:05 - Why To Focus On Your BEST Customers 11:05-14:55 - When to Pivot on Your Vision 14:55-19:17 - How to Avoid Pre-Mature Growth 19:17-20:50 - When to Double Down on Specific Personas 20:50-25:45 - Validating Product-Led GTM Potential 25:45-26:35 The Complexity of Product-Led Pricing 26:35-27:14 - Get His Books!! Link Below 27:14-27:37 - Outro