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Good morning Business Builders! Welcome to Business For Breakfast, where business is the most important meal of the day. I'm your host Aaron Novinger, the Venti Business Guy or otherwise known as VBG! Our goal on this show is to make you 1% smarter today by unpacking business news over the last 24 hours sprinkled with tips and tricks to help YOU Mind Your Own Business. Today’s Briefing: 01-28-26 Welcome back to the show! Today we are diving into the massive news that Amazon is officially shuttering its "Fresh and Go" locations. Now, a lot of people see this as a failure, but for us mom and pop Venti shops, this is a massive green light. When the big boys move out of urban pockets because their tech experiments didn't pan out, they leave behind a "grocery desert." That is a prime opportunity for the boutique grocer or the independent market to step in, turn on a dime like a jet ski, and capture that foot traffic. We’re also talking about the "washing machine" on the racetrack—volatility. Between California’s proposed wealth taxes driving out the top 1% and the skyrocketing price of gold, there’s a lot of noise out there. I want to help you cut through that noise by focusing on your "Morning Mark." Pick one thing, finish it, and don't let the day erase it. We’re building an army of black sheep here, and it’s time we start playing the game to win. This Day in History: On this day in 1958, the Lego brick was officially patented by Godtfred Kirk Christiansen. Also, in 1986, the world watched the tragic Challenger disaster—a moment I’ll never forget sitting in my fourth-grade classroom. The "Daily 1%" Advice: ** The Three-Step Loop: Implement the Amazon strategy in your own shop: Experiment, Measure, and Course Correct. The business that experiments the most wins. ** The 4 C’s of Feedback: Next time you get a comment, criticism, or complaint, visualize a cash register flinging open. Stop taking feedback personally and start seeing it as a way to make more money. ** The "Of vs. On" Rule: Remember that every word counts and every letter matters. "Holding short of the line" is safe; "holding short on the line" gets you a call from the FAA. Be precise in your business communication to avoid expensive confusion. Chapter Markers: 00:00 - Going Live & The Morning Mark 03:17 - This Day in History: Legos, Street Lights, and The Coast Guard 06:14 - Remembering the Challenger Disaster 07:58 - National Blueberry Pancake Day 11:30 - Amazon Shuts Down Fresh & Go: A Huge Opportunity for Small Co. 14:29 - California’s Wealth Tax & The 1% Exit 19:57 - Minimum Wage Hikes: How to Survive Without Economies of Scale 24:25 - Gold, The VIX, and The Washing Machine on the Track 28:04 - The Black Sheep Creed: First They Laugh, Then You Win 32:45 - Nana Banana & The Power of Gemini AI 36:01 - Google’s Anonymous Reviews: Taking Feedback Personally is a Business Killer 39:45 - The Resurgence of Shared Offices & The Scrappy Founder Mindset 55:04 - The Pilot’s Lesson: Every Letter Matters 59:12 - Scott Adams Reframe: Wanting vs. Deciding 01:03:51 - Peer Advisory Groups & Final Wrap Up Novy Notes: "The company that experiments the most wins." "Small Co. is a jet ski; Big Co. is a tanker. We can turn on a dime." "No matter how thin the pancake, it’s always got two sides." "Take your business personally, but don't take your feedback personally." "Every word counts. Every letter matters." "The Morning Mark: The tiny act that makes business owners dangerous in a good way." Biz Lesson: The big lesson today is all about the Seven Plates of Business. As a mom and pop Venti shop owner, you are the one spinning all the plates—marketing, sales, accounting, etc. When the government changes a law, like a minimum wage hike, Big Co. just raises their burger price by ten cents because they sell millions. But for us? We might have to raise prices by two bucks. To survive, you have to move from working in your business to working on your business. If you don't have economies of scale, you have to have "economies of speed" and better customer service. Scott Adams 'How To Reframe Your Brain' Lesson: The reframe today is Wanting vs. Deciding. Most people just "want" stuff. They put it on a mental conveyor belt and then look away, and the belt just carries the dream right out of the room. "Deciding" is different. When you decide, you never take your eyes off the object. It’s like the explorer Cortez burning the ships—there is no retreat. You either conquer or you're done. If you have a "burden" to do something, it’s a decision. If you're just wishing for it, it’s a want. Stop wanting and start deciding. Hashtags: #SmallBusiness #BusinessNews #BusinessForBreakfast #Entrepreneurship #PivotOrPerish