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Why is it that the moment a woman wears lip gloss, posts a selfie, or dares to enjoy her own reflection, she’s suddenly labeled a “pick me”? In this video essay, I explore the deep-rooted double standards that define beauty culture — both online and off. From TikTok trends and clean girl aesthetics to Juicy Tubes and Victorian arsenic powders, we’re tracing the long, messy history of how feminine presentation has been judged, mocked, and misunderstood. Today’s beauty discourse may be dressed in pastel filters and dewy skin serums, but it’s still asking the same old question: who are you doing this for? Whether you favor minimalism or maximalism, “natural” or glam, there’s always a cultural narrative trying to define what your look means — and who it’s meant to impress. This video unpacks how these standards shape not just our beauty routines, but our social value. From the flapper era to modern-day TikTok girl archetypes, we’ll look at how women’s appearances have been politicized, policed, and paradoxically, commodified — all while still being called “too much.” Have you ever been called a “pick me” just for liking glitter or contour? Do you feel judged no matter how much (or little) effort you put into your appearance? I’d love to hear your thoughts in the comments. Let’s talk about why feminine aesthetics still seem to need defending — and why maybe, they shouldn’t. If you enjoy cultural commentary, beauty history, or vintage-glam-meets-modern-feminism content, don’t forget to subscribe for new videos every week. You can also follow me on Instagram @laurajaneatelier for daily doses of soft power and pop culture critique. Join this channel to get access to perks: / @laurajaneatelier #PickMeGirl #BeautyCulture #Femininity #TikTokTrends #CleanGirlAesthetic #FeminineEnergy #MakeupHistory #LauraJaneAtelier #VideoEssay