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In this episode, Scott Billows and Matt Hui welcome Matt Reed, founder of 10th Avenue Consulting, to announce a major organizational milestone: the acquisition of 10th Avenue by Belmar. Matt Reed shares his journey from a frustrated client to a consultant determined to shift the industry standard for nonprofits. The trio dives deep into the specific challenges facing the Health and Human Services (HHS) sector, including the need for rapid digital transformation to meet new payer requirements like CalAIM. They also introduce "Care Ready," a prescriptive Salesforce package designed to get organizations live in just 6-8 weeks with a focus on long-term adoption through mandatory post-launch support. Tune in to hear how this partnership aims to fix the "broken" consulting model and deliver faster value to mission-driven organizations. The Acquisition: Belmar has acquired 10th Avenue Consulting to strengthen its expertise in the nonprofit and Health and Human Services (HHS) sectors. The Origin Story: Matt Reed founded 10th Avenue after a disappointing experience as a client, where a massive budget didn't yield the desired results. The "Care Ready" Solution: This is a pre-built Salesforce package designed for HHS organizations to go live in 6-8 weeks rather than months or years. A Different Support Model: The model requires six months of ongoing support to help clients iterate on the system after they have started using it, ensuring higher adoption. Declarative First: The team emphasizes using Salesforce's declarative (no-code) features so clients can maintain the system themselves without needing expensive developers.