🎙️ Next Best Offer: The Highs, Lows & Secrets of Implementation | CVM STORIES скачать в хорошем качестве

🎙️ Next Best Offer: The Highs, Lows & Secrets of Implementation | CVM STORIES

How to implement Next Best Offer successfully? How to address data challenges, design a comprehensive offer catalog, integrate with multiple channels, engage agents? Egle Baradinskiene has implemented over 40 Next Best Offers all around the world! NBO is not a one-time effort but a lifelong project, says Egle. Tune in the new "CVM Stories" podcast episode and get ready to delve into the world of NBO! 0:00 Teaser 01:00 Intro 02:24 Educational and career journey 08:54 Definition of Next Best Offer, Egle’s experience implementing NBO globally 11:16 The ideal customer experience of NBO 14:34 Successful outcomes of NBO, definition of low churn rates 18:34 The role of AI algorithms in NBO processes and beyond algorithms 21:20 Example of business strategy and AI confrontation 23:42 Challenges in building an NBO Solution, NBO as a lifetime project 27:30 Challenges with data for Next Best Offer recommendations 30:51 Important aspects of the offer catalog for Next Best Offer 33:24 Integration of the offer catalog with communication channels 36:23 Importance of the offer integration in channels 39:23 Agents' role and challenges in delivering NBOs 43:13 Advice for launching a successful Next Best Offer project 44:32 Operations and continuous improvement of Next Best Offer 46:08 Challenges of the Next Best Offer operations 50:23 Successful project experience 55:52 Learning from failures 59:05 Book recommendation