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In this episode of "Challenging Your Status Quo," host J.A. Dava welcomes Brian Vieaux, the president of MISMO, to discuss the evolving landscape of the mortgage industry as we approach 2026. They explore the significant changes that 2025 brought, particularly how it exposed weaknesses in the industry and highlighted the importance of relationships and personal branding for loan officers. Brian emphasizes that while technology, especially AI, is becoming increasingly integral, the human element remains irreplaceable. He argues that successful loan officers will be those who focus on building and maintaining relationships with clients, rather than merely chasing transactions. The conversation also touches on the importance of adapting to market changes and leveraging technology to enhance visibility and engagement with potential clients.