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Recorded at the Red Deer Museum + Art Gallery – Capitol Theatre Room In this episode of the Red Deer Chronicles, host Bob Caple sits down with Al Poole to uncover the remarkable story of the NOVA Chemicals Joffre plant — one of the most influential industrial developments in Central Alberta’s history. From its humble beginnings on a gravel road in the 1970s to becoming the largest single-site producer of ethylene in the world, this conversation traces the origins, growth, and long-term community impact of the Joffre complex. About the Guests Al Poole – Former Site Leader and HR/Community Relations Director at NOVA Chemicals, sharing firsthand insights into its early days, expansion, and community legacy. Bob Caple – Longtime Red Deer historian and interviewer, continuing his series on industries that shaped Central Alberta. Highlights Include: The founding vision of Bob Blair and the Alberta Gas Trunk Line How the Joffre plant put Alberta on the global petrochemical map The evolution from AmeriGas Ethylene to NOVA Chemicals Building community partnerships with Red Deer College (now Polytechnic) and local hospitals The plant’s world record startup and its ongoing commitment to safety, sustainability, and innovation Reflections on decades of growth, local employment, and economic diversification across the Calgary–Edmonton corridor Why It Matters The Joffre plant is more than an industrial site — it’s a cornerstone of Alberta’s story of innovation, resilience, and community. Thousands of families, careers, and local organizations have been impacted by its presence, and its influence continues to ripple across generations.