Property Edge Podcast: 10 - Luke Dore (REA Group) скачать в хорошем качестве

Property Edge Podcast: 10 - Luke Dore (REA Group)

What if realestate.com.au isn't just a listings portal, but a behavioural database mapping every buyer and vendor in Australia? In this episode, Luke Dore, National Customer Training Manager at REA Group, reveals how 13 million monthly users are creating the largest property intent database in the country—and how agents can tap into those insights. Luke shares how REA reverse engineers successful buyer journeys, using AI to predict transaction likelihood before buyers even know they're ready. We explore the shift from FOMO to FOBO (fear of better options), why buyer decision-making has extended from 34 to 44 weeks, and how 66% of sellers start without a preferred agent. Key takeaways: Speed wins listings, reviews are essential (76% of sellers research them), authenticity beats production value in videos, and REA's data shows pay-to-play advertising delivers measurable results. 00:00 Introduction to the Property Edge Podcast 00:13 Meet Luke Dore: National Customer Training Manager at REA Group 00:31 Understanding Realestate.com as a Behavioral Database 02:12 Customer Personas and Behavioral Insights 06:24 Influencing Sellers and Building Agent Profiles 12:49 The Importance of Reviews and Quick Responses 18:03 The Power of Video in Real Estate Marketing 22:51 The Impact of Paid Listings and AI in Real Estate 30:23 Conclusion and Future of Real Estate Tech Find more episodes at https://propertyedge.app/the-property...