Examples of Niche Players скачать в хорошем качестве

Examples of Niche Players

I've written before about the need to niche down, to choose a segment of the broad market and address that segment’s unique needs thereby creating enthusiastic and loyal customers who willingly pay a fair price. With that in mind let's look at some successful companies and the small and large niche markets they serve. One From The Heart (Vegenaise) - For vegans who love mayonnaise CoverCraft - For people who want perfect custom car covers Cyber Defense Group - For companies offering SaaS services Southwest Air - For people who want low-cost, on-time, travel Jiffy Lube - For people who want a fast, low cost, oil-change Surefoot - For people who want custom fit ski boots IKEA - Furniture for young families on a tight budget As you can see, some of these niche players have become quite large. But they started small and became successful by addressing a need that wasn’t being properly met. When you consider these companies, think about what they don’t do. That’s key. They made a choice of who they would serve and who they wouldn’t. You can do the same.