Should You Do Door-to-Door? скачать в хорошем качестве

Should You Do Door-to-Door?

Should You Do Door-to-Door? Is door-to-door dead in 2026, or is it still a viable way to grow your pest control business? The answer depends on your market, your margins, and your goals. In this episode, Adam, Elisabeth, and Chad break down the real math behind door-to-door sales. You'll learn exactly what it costs to acquire a customer through door knocking, which conversion rates make it profitable, and when the economics just don't work. We cover five scenarios where door-to-door makes sense and several situations where you should skip it entirely. Plus, we share a tactical month-by-month plan for combining door-to-door with digital marketing so you get immediate cash flow while building long-term growth. Three Key Takeaways: 1. The real math behind door-to-door: At 35 doors per hour with a 5% conversion rate, you're looking at about $12 per customer acquired on a $100 service. But this only becomes profitable if you convert those one-time customers into recurring contracts. 2. When door-to-door works: It makes sense when you're new and need customers fast, expanding into new service areas, running seasonal pushes for specific services, working with a low digital marketing budget, or operating in markets with low digital competition. 3. The winning strategy combines both: Use door-to-door for immediate cash flow and lead generation while building digital marketing for long-term, lower-cost customer acquisition. Every door-to-door customer should feed into your email list and review generation system. In this episode you'll learn: The exact math behind door-to-door acquisition costs and what conversion rates you need to stay profitable Why a 5% conversion rate at 35 doors per hour equals roughly $12 per customer acquired Five specific scenarios where door-to-door makes sense for pest control companies When to avoid door-to-door and signs that it's costing you money How to pitch door-to-door for seasonal services like termites and mosquitoes A month-by-month plan for integrating door-to-door with digital marketing Why converting one-time customers to recurring contracts determines whether door-to-door works for you Resources mentioned: Download our free Door-to-Door ROI Calculator at http://marketingthatactuallyworks.ai. Plug in your conversion rate, labor costs, and average ticket to see if door-to-door makes sense for your company. Want help building the digital side while you're knocking doors? Book a free strategy call at http://marketingthatactuallyworks.ai. About the show: Pest Control Marketing That Actually Works is the weekly podcast for pest control operators who want real growth, not empty promises. Hosts Adam Bennett and Elisabeth Pallante from Cube Creative Design share 20 years of experience helping pest control companies stop wasting money and start growing. New episodes every Tuesday.