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Welcome to Episode 4 of The FIX Pod, the podcast series where we explain and demystify financial markets and market structure for the next generation of industry leaders. In this episode, host Jack Hill, Equity Sales Manager at Euronext and Co-Chair of the FIX Next Generation Steering Committee, is joined by James Baugh, Managing Director and Head of European Market Structure at TD Securities, to break down the sell side of financial services. They explore what the “sell side” really means, who sell-side firms work with, how execution services operate through high-touch, low-touch, and algorithmic trading, and the role of research and corporate access. The conversation also covers a day in the life of a sell-side desk, how electronification and regulation have reshaped markets, the skills the next generation needs to succeed, and what market structure actually involves.