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It’s January 2nd. You have the gear, the gym membership, and the motivation. But by February, those running shoes are buried in the closet. Why? Because you’ve been using a model of behavior change that is fundamentally wrong. Discover why 92% of resolutions fail and how to use Behavior Design to make success inevitable. In This Episode, We Explore: The Outcome Fallacy: We break down why setting "outcome goals" (like losing 30 lbs) is a recipe for failure. We discover how the brain categorizes big, abstract goals as threats, triggering resistance and avoidance. The Fogg Behavior Model: We explore the three elements that must converge for any behavior to happen: Motivation, Ability, and a Prompt. Learn why focusing on motivation is a mistake and why "Ability" (making it easy) is the hidden variable. Willpower and Ego Depletion: We look at the biology of willpower. Using Roy Baumeister’s research, we show why you aren't "weak"—you're just running out of a limited biological resource. Identity-Based Habits: Borrowing from James Clear, we shift the focus from achieving to becoming. Every small action is a "vote" for a new identity. We explore how to collect evidence that proves you are the person you want to be. The Tiny Habits Method: We break down the "Ridiculous" power of the one-pushup rule. Learn how to bypass the brain's resistance by making habits "laughably small" and using Habit Stacking to attach them to existing prompts. Join Us: If you’re ready to stop relying on willpower and start using systems, subscribe to PsyKey. We help you solve the most complex puzzle you will ever face: Yourself. #HabitDesign #AtomicHabits #PersonalGrowth #SystemsNotGoals #PSYKEY #TinyHabits ⚖️ LEGAL NOTICE / ASSETS All content features original and creative production. Visuals are created with the aid of Generative AI tools and licensed stock media. Music and SFX are a mix of royalty-free and licensed assets. We assert original copyright over the entire final production. © PSYKEY – Unlock the Architecture of the Self.