Hong Kong Craft Beer - YAU 友 PALE ALE ( FAT SIU YAU 發燒友 ) 千杯酒已喝下去都不醉 скачать в хорошем качестве

Hong Kong Craft Beer - YAU 友 PALE ALE ( FAT SIU YAU 發燒友 ) 千杯酒已喝下去都不醉

Creating a local craft beer brand in collaboration with Carlsberg & Brooklyn Brewery. Following our successful creation of the B2C craft beer brand Craft & Crew. Carlsberg entrusted us to help them create a craft beer brand that Hong Kongers will proudly adopt as their own. Starting with the brand strategy and brand positioning, we worked alongside the Hong Kong and Brooklyn team to create a clear and unique brand manifesto where east meets west in a creative craft beer universe. 香港「友」 香港嘉士伯跟 Brooklyn Brewery 的啤酒大師 Garrett Oliver 合作推出全新的本地手工啤「友」（YAU），創造為香港人而設的手工啤酒。「友」是一種志同道合、團結一致的精神，生動地形容各式各樣的群體，品牌亦希望藉各種手工啤酒將不同人連結起來。 「友」現時有 3 款手工啤酒：「波友」LAGER以德國冷泡法製作配上清新柑橘味啤酒花、「發燒友」PALE ALE混合來自美國和紐西蘭多種啤酒花以冷泡法釀製，清新麥芽味揉合柑橘和熱帶果香、「豬朋狗友」WHEAT屬酒身輕盈的比利時小麥啤，散發著芫荽和陳皮風味。