New Coke: The Greatest Marketing Fail Ever? скачать в хорошем качестве

New Coke: The Greatest Marketing Fail Ever?

Discover the fascinating story of New Coke, one of the most infamous product failures in history, and the valuable lessons it offers for project and change management. In this video, we break down Coca-Cola's decision to launch New Coke, the backlash that followed, and the crucial mistakes made along the way. 📬 Join my project management newsletter for more tricks and best practices: https://tondyraconsulting.com/#newsle... Chapters: 1. Introduction 0:00 2. Background and Planning of New Coke 0:40 3. Execution and Launch of New Coke 2:02 4. Identification of Failure of New Coke 3:02 5. Lessons Learned and Conclusion 4:03 Videos linked: • GE's Transformation: What Made It Succeed? ▶️    • GE's Transformation: What Made It Succeed?   ☕ Support Project Booster and help us continue creating valuable content. Every coffee fuels our commitment to bring you more insights and knowledge. ❤️ 👉 Buy us a coffee here: https://www.buymeacoffee.com/ProjectB... 🌐 Join our community: LinkedIn:   / posts   Facebook: https://www.facebook.com/profile.php?... @ProjectBooster Video is brought to you by Bartosz Tondyra